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TCL joins hands with

May 14th,2014

On May 13, 2014, “X-Men: Days of Future Past”, the latest episode of the world renowned "X-Men" film series, had its grand Chinese premiere ceremony in Beijing INDIGO. As a partner of the film, TCL was the exclusive sponsor of the premiere ceremony, offering assistance across its eight global ceremonies, including premiere ceremonies in the United States and Australia and other cities, as well as the fans’ interactive event in Paris, France. This is the sixth time that TCL fully cooperated with a Hollywood blockbuster, showing the global consumer its technological, fashionable and globalized brand charm.

As a leader in the domestic industry of high-tech consumer electronics, TCL has constantly launched significant movements in terms of entertainment marketing of brand. Especially in recent years, TCL has made several attempts for multiple cooperation with Hollywood blockbusters in brand transplanting, joint marketing and the authorization of creative elements, continuing to extend innovative marketing and globalized expansion. From "Transformers: Dark of the Moon", "The Avengers", "Batman 3: The Dark Knight Rises", "Cloud" and "Iron Man 3", until this year's "X-Men: Days of Future Past", TCL has narrowed the distance between company and consumer through these international blockbusters, providing a more creative and entertaining way of marketing, gradually establishing the new ecology of entertainment marketing by communication and interaction with consumers.

Through cooperation with Hollywood blockbusters and content upgrades, TCL further implements its "Intelligence + Internet" transformation strategy, forging and integrating the dimensional promotion in the intelligent era with the globalized entertainment marketing of soft power, resulting in the acceleration of the process of its rooting in the global mainstream market. Hao Yi, Vice President of TCL Corporation and CEO of TCL Multimedia, said that TCL’s sustainable development has not only benefited from the forward-looking innovation of product technology and business models. Through cross-border cooperation with Hollywood, TCL delivers a positive, enthusiastic, innovative and enterprising spirit of entertainment and energy to users with the most fashionable culture and entertainment elements to seize the commanding heights during this era of popular entertainment. Through cooperation with "X-Men", TCL will be in direct contact with a global audience, deepening the emotional connection with the consumer through a full range of content service, experience service and life service, to help TCL achieve its strategic target of Double 100 million" user group in five years.

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